Five tips for applying perfume

How to apply perfume is one of the queries we get asked the most. Of course, you can just spray it wherever, but there are absolutely best practices if you want to achieve subtlety and longevity, both of which are crucial when you’re splurging on a high-quality scent. Here are five tips to help you use your perfume in the best possible ways.

The adversary is heat

. Imagine your own body as a campfire, with your own scent as the wood. The speed at which the wood burns up decreases with increasing fire temperature. The aroma is released into the air by your body heat, which is beneficial, but anything that is excessively hot may speed the rate at which it leaves your skin. Bear your perfume in a cool, dark spot while you’re not wearing it to preserve its quality. Also, keep in mind that you may need to reapply your perfume more frequently in the summer than you would in the fall.

Be mindful of your rival fragrances.

Tricky. Almost all of the other personal care items we use, like deodorant, lotions, makeup, and hair treatments, have their unique scents. It’s difficult to completely eliminate them, but try to be aware of all the many fragrances you might be carrying around and avoid using anything with a strong aroma. Use lotions like Aveeno or Eucerin that have a light aroma or are odorless. Everything else should be subtle or nonexistent, and only one aroma should be the prevailing one. Like overfilling your plate at the buffet line, everything becomes a touch nasty when you have too many competing scents on your body.

Never rub.

Avoid the desire to rub it in after spraying. It’s not particularly helpful. In actuality, rubbing only generates a little bit of more heat, which causes the smell to dissipate more quickly on the skin (see #2!). Apply it instead, then wait for it to dry.

Understand where to apply.

There are many different recommendations on how to apply perfume, such as spraying it into the air and walking into it (which can simply waste a lot of product) or putting it to pulse points (as if you’re expected to be aware of where those are). Although opinions on this subject are divided, we’ve discovered that the best places to apply your smell are a variety of spots, some of which will allow it to linger longer than others. For as long as feasible, this emits a perfume that is steadier and more consistent. We enjoy the following body parts in that order: Hair (the nape of the neck is ideal), Underarms (strange, but effective), Inner Elbows, and Wrists. HUEW.

Less can be more.

If you’ve been wearing a smell for a time, this is especially true. Over time, you’ll naturally become less sensitive to it, so you’ll be inclined to use more force to make sure the scent is still there. But err on the side of being understated rather than insincere. You don’t need to douse yourself in it like it’s a bottle of champagne after you have won a Formula One race because it’s likely that those close to you will detect the aroma when they are close enough (it’s called sillage, if you want to be fancy). If you’re wearing anything stronger than an Eau de Toilette, limit your application to no more than 2 to 3 sprays.